Search Engine Optimisation and indeed any Search Marketing discipline is not an area full of secret strategies and arts but rather a mix of knowledge, common sense and understanding.

Thursday, February 23, 2006

Find my site please Google

It is the dream of every webmaster/site publisher to have their site on the first page of Google's search results for their chosen term(s) and so most will strive to achieve this as their primary goal.
We have a problem here.
Firstly, your primary goal in getting your website noticed should not be to impress google. You should first of all impress the visitor.
Secondly, the website should be able to stand on its own two feet (or how ever many feet it may have) with or without google (or the other search engines out there).
And third, but not necessarily at the bottom of the list, you should look at other methods of driving traffic to your site before you consider what Google can do for you.
I say this not just for the sake of it but as genuine advice in getting your site highly ranked amongst the best in its own category. If you get other sites to link to you and create some 'talk' on the relevant discussion forums then your site will become popular naturally and once you have achieved this then google will have no choice other than to follow the popularity of your site.
Rather than wait for Google to deem your website worthy of indexing, it is good practice to 'pull' Google towards your site and make sure that your site's popularity actually drives Google in the search of the particular term(s) that bring your site the relevant traffic.
Of course, Google do not own 'search' but they damn well drive it and to impress 'Gg' is the ultimate in website optimisation.
I have read many articles on optimising your website offline and creating searches for your url and subsequently pulling Google towards your site through the popularity of the url. The same rule applies when advertising your site 'offline'. The more people searching for your site or entering your company name in Google's search bar then the higher your site will get in Google's perception of what is popular and therefore relevant.

1 Comments:

Blogger Vinay said...

nice blog!!!

keep posting

thanks
http://www.seov.blogspot.com

4:21 AM

 

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